Culture on My Mind – The Tiger Returns

Culture on My Mind
February 21, 2020

This week’s “can’t let it go” is a slice of my childhood.


On February 19, Hasbro announced that they have plans to tap that nostalgia well one more time with the Tiger LCD handheld games.

In an attempt to break into the portable gaming market, Tiger sold very basic versions of existing video games in a liquid crystal display format powered by two AA batteries. Housing one game per unit, they had basic four-direction controls, limited actions, and simple sounds, but they were still engaging. I spent countless hours playing Double Dragon (hence the vintage commercial above) to master the proper timing to beat all four levels and rescue Marian.

Hasbro intends to launch these retro devices this autumn. The launch titles include The Little MermaidTransformers: Generation 2X-Men Project X, and Sonic the Hedgehog 3. Each game will retail for $14.99, and they’re up for pre-order now at GameStop.


Culture on My Mind is inspired by the weekly Can’t Let It Go segment on the NPR Politics Podcast where each host brings one thing to the table that they just can’t stop thinking about.

For more creativity with a critical eye, visit Creative Criticality.


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